Google SEO advice → Video tutorials

Participants: Martin Splitt

Discover how to create a SEO audit and detect technical SEO issues:

• Analyse a website using SEO tools.
• Collect and process data from multiple tools. 
• Prioritised feedback and improvements.

 

Tags: SEO audit, Technical SEO

Participants: Cherry Prommawin, Daniel Waisberg

Learn how to interpret data from Google Analytics (GA) and Google Search Console (GSC):

• What search data can I access in GA?
• What search data can I access in GSC?
• How can I compare and align search data from GSC and GA?

 

Tags: Google Search Console, Google Analytics

Participants: Martin Splitt

Discover how to use a Robots.txt file efficiently and learn:

• How does the robots meta tag work?
• When should I use noindex instead of disallow?
• Why does Googlebot continue to crawl specific pages?

Tags: Google Search Console, SEO

Participants: Gary Illyes

Learn how Google creates search results

• Analysing the search query
• Ranking the relevancy of a page to match the users search intent
• User location can play an important factor
• Content quality (Content uniqueness, Importance of the page online ‘authority’, and more.. )

Tags: search, SEO, Google

Participants: Gary Illyes

• Web crawling explained
• Website / URL discovery
• Googlebot / Crawler explained
• Fetching and rendering
• Improve crawlability using XML sitemaps

Tags: search, SEO

Participants: Martin Splitt

• Use structured data to set your site name
• Or make sure your site name is consistently appears in the title of all pages
• You can only set your site name for sub domains or top level domains

Tags: search, SEO

Participants: Alan Kent

• Optimize your Title Tags
• Use high quality images
• Use structured data
• Use offer specification for price drop display
• Benefit for the Google merchant center feed
• Create a Google business profile

Tags: ecommerce, SEO

Participants: Alan Kent

• Use a solid technical platform.
• Provide useful and unique information.
• Provide a logical structure for products and categories to search engines.
• Reuse promotional URLs.
• Minimize page load time.
• Hire an expert to help you optimize for search.
• Optimize for user experience.

Tags: ecommerce

Participants: Alan Kent

Learn how to optimize an ecommerce website for mobile?

• Ensure both mobile and desktop offer the same user experience
• Optimize for mobile indexing (utilizing sitemaps and merchant feeds)
• Optimize website speed
• Optimize for usability and readability

Tags: ecommerce

Participants: Google

Learn how to influence how your website is being displayed in Google search

• Use the “Title tag” and “Meta description tag” to influence how Google displays your website. 
• Enter page specific Descriptions and Title tags.
• Enter relevant Descriptions and Title tags.
• Use schema markup. 

Tags:

Participants: Alan Kent

Learn how to optimize websites with JavaScript

• Avoid large numbers of separate JavaScript files (HTTP/1)
• Prevent excessive DNS lookups
• Remove inefficient JavaScript code
• Remove unused JavaScript
• Compress JavaScript files
• Use effective caching for JavaScript cashing

Tags: ecommerce

Participants: Alan Kent

Learn how to optimize images for ecommerce:

1. Prevent Cumulative Layout Shift
2. Use correct image sizing
3. Use appropriate image file formats
4. Compress images
5. Cache images
6. Make sure the you download images in the correct order

Tags:

Participants: Patrick Kettner

Learn how to improve Largest Contentful Paint [LCP]:

1. Set explicit height and width dimensions for images and IFrames.
2. Reserve the correct space for content that’s being dynamically loaded.
3. Optimize web fonts loading by preloading

Tags: Corre Web Vitals, Technical SEO, Page Speed

Participants: Patrick Kettner

Learn how to improve Largest Contentful Paint [LCP]:

1. Utilize optimize servers and caching. 
2. Serve content with CDNs and sever worker.
3. Optimize front-end code.

Tags: Corre Web Vitals, Technical SEO, Page Speed

Participants: Patrick Kettner

Improve First Input Delay [FID]:

1. Defer, delay, or remove JavaScript
2. Prevent expensive Ulls
3. Breaking up long tasks

Tags: Corre Web Vitals, Technical SEO, Page Speed

Participants: Patrick Kettner

Learn how to pass these essential Page Experience checks:

1. HTTPS
2. Mobile friendliness
3. No Intrusive interstitials

Tags: Corre Web Vitals, Technical SEO

Participants: Aurora Morales

Learn more how to recover from a Google Google penalty. How to submitting a reconsideration request. And how long it will take before the request is reviewed and solved.

Tags: Penaltie recovery, Manual actions

Participants: John Mueller

Short answer, it depends. How to speed up, the indexing process:  

1. Have a quick website, with a clear internal link structure.
2. Use sitemaps and the GSC URL inspection tool.
3. Provide high quality content.

Tags: Technical seo, Indexing

Participants: Patrick Kettner

What is Page Experience?

1. A new set of metrics that Google will be using to rank websites
2. Page Experience uses browser signals to how visitors use and experience a website 

Tags: Corre Web Vitals, Technical seo

Participants: Daniel Waisberg

Learn how developers can use Google Search Console to their advantage:

1. Index coverage report
2. URL inspection tool
3. Security issue report
4. Core web vitals report

Tags: Search Console Reports, Technical seo

Participants: Pascal Birchler

Learn to create Web Stories and how to optimize this content form for search. Web Stories technical requirements include valid AMP + Structured data and can be tested with the Google AMP testing tool.

Tags: Content, Publishing

Participants: Alan Kent

Learn where Google shows products: Google search, Image search, Shopping tab, Google maps. How to feed you products to Google merchant center: Structured data, Product feed, Content API

Tags: Shopping, Supplemental feeds

Participants: Danielle Marshak

Learn how Google indexes videos, how videos appear in search and discover and how to optimize your videos.

Tags: Video sitemaps, Structured data, Referral links

Participants: John Mueller

Learn about image optimization for Google, recommendations:

1. Provide context
2. Optimize image placement
3. Make sure vital text is used in the content and not in images
4. Use alt attributes
5. Use descriptive URLs that contain your image topic
6. more.. 

Tags: Google Discover, Recipes,

Participants: Daniel Waisberg

Learn more about the different options you have to remove content from Google.

Temporary remove content from Google:

• Use Google search console to temporary remove self-controlled content (will last about 6 months).

Permanently remove content from Google:

1. Self-controlled content (use a 404 / 410 status code or block access with a password). 
2. External content that you don’t control:
   1. Contact the web site owner. In some cases you can contact Google to help you remove personal information → https://support.google.com/websearch/troubleshooter/3111061
   2. Removing content from Google services → https://support.google.com/legal/troubleshooter/1114905 

Tags: Third-party pages, Google services

Participants: Martin Splitt

Learn how to prevent common SEO issues when designing a single page application:

1. Make sure you’re using the history API and correct link markup make sure individual views get index by Google.
2. Add meta descriptions and titles for the different views.
3. Return the correct status code when there is an error.

Tags: Indexing, Crawling, Best practices

Participants: John Mueller

1. How HTTPS works?
2. Why do you want to use HTTPS?
3. How to plan a migration from HTTP to HTTPS?

Tags: Authentication, Data integrity, Encryption, Ranking signal

Participants: Martin Splitt

Learn: how Google mobile first indexing works and what challenges can occur: crawl restrictions (robots.txt or noindex), semantic markup (Headings, images and videos ), missing content (hidden content, structured data and meta descriptions).

Tags: Indexing, mobile crawling, missing content

Participants: Daniel Waisberg

1. What are rich results and structured data?
2. How to uncover markup issues with alerts and checks?
3. How to validate and fix markup errors and or warnings?
4. How to monitor and optimize search traffic?

Available rich results: https://developers.google.com/search/docs/guides/search-gallery

Tags: Job posting, recipes, FAQ schema, JSON-LD

Participants: Martin Splitt

Learn how to use semantic markup for links to make them accessible for search engine crawlers and don’t use fragments in URLs if you want this content to be indexed by Google.

Tags: Semantic HTML link markup, Internal links