About Spotlight Marketing Conference 2026→
The Spotlight Marketing Conference, hosted by Semrush, brings together marketing professionals annually for intensive learning and strategic networking around the most critical challenges facing today’s digital marketers. This premier event delivers actionable strategies through expert-led sessions covering everything from social-first brand building and AI-powered marketing to cross-platform content strategies and influencer marketing that delivers results.
Speakers include →
- Abi Akakpo Senior Industry Manager ∙ Google
- Kevin Indig ∙ Individual Consultant
- Hillary Bush GTM – Startups ∙ Open AI
- Elena Verna Growth ∙ Lovable
- Aleyda Solís Founder ∙ Orainti
- Jono Alderson Technical ∙ SEO Consultant
- Jan-Willem Bobbink ∙ Freelance SEO Consultant
Just a sample of what to expect →
- The agenda is coming soon …
Attendees dive deep into cutting-edge topics including generative engine optimization for AI-driven search, scaling content across multiple channels, and leveraging authenticity in global SEO campaigns. The conference addresses real-world scenarios that marketing professionals face daily—from running marketing as a solo practitioner to building AI-powered marketing teams and navigating the evolving relationship between publishers and artificial intelligence.
Industry leaders from companies like Duolingo, The Economist, Financial Times, Kickstarter, and OpenAI share practical insights through dynamic keynote presentations, panel discussions, and hands-on masterminds. Sessions cover essential areas such as making B2B products engaging, implementing ecosystem-led marketing strategies, and staying ahead of critical SEO updates that impact business growth.
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