Keyword Research Tool

• Step 1: Build your core keyword list
  Start by using your keyword tool to collect all relevant keywords for your business. Focus on core search terms that represent your products, services, and main topics.
• Step 2: Expand into related keywords and questions
  Use the tool to find keyword suggestions, synonyms, and long-tail variations. For LLM optimization, also pay attention to question-based queries (what, how, why, best way to…).
  Additional tool → Question generator
• Step 3: Group keywords into topics and intent clusters
  Instead of treating keywords individually, group them into themes. Each cluster should represent one clear topic or user intent that can become a dedicated page or content hub.
  Recommended tool → Keyword grouper
• Step 4: Assign focus keywords to pages
  Use your keyword data (search volume, competition, and relevance) to assign a primary focus keyword per page. This remains essential for SEO, while supporting clear topic targeting for LLMs.
• Step 5: Enrich pages with supporting keywords and entities
  Add related keywords, search suggestions, synonyms, and industry entities naturally within the content. This helps search engines and LLMs understand context and topical depth.
• Step 6: Create content that answers questions directly
  Use your keyword research (especially question-based keywords) to structure content that clearly answers user intent. Include definitions, steps, examples, and FAQs to improve AI readability.
• Step 7: Publish, structure, and optimize for discoverability
  Ensure content is well-structured with clear headings, logical flow, and clean HTML. This helps both search engines and LLMs extract and reuse your content accurately.
  Additional tool → AI content optimizer
• Step 8: Monitor performance and AI visibility
  Track keyword rankings, organic traffic, and AI-driven visibility (mentions, citations, and referral traffic from AI systems). Use this data to refine both keyword targeting and content depth.
• Step 9: Continuously expand keyword + topic coverage
  Use your keyword tool regularly to discover new opportunities and gaps. Strengthen your topical authority by building supporting content around high-performing keyword clusters.

• Monthly organic keyword search volume
• Total organic search results, based on Google search results
• Keyword difficulty score, an estimate of how difficult it is to rank for this specific keyword
• Average Cost Per Click (CPC), based on Google Keyword Planner
• Related Keyword suggestions:
• Primary keyword suggestions
• Secondary keyword suggestions
• Synonyms and related keywords

Keyword research is an important part of SEO, because it will help you to understand the interests of your customers. Based on this knowledge, you’re able to identify  keyword opportunities in your industry that will help you to write successful online content. By doing your keyword research the right way, your able to have a positive impact on your content performance. Translating into higher rankings, better content engagement and a higher conversion rate. 

• Keyword API – Get keyword statistics at scale and automate your research.
• Google Keyword Research sheet – Use Google sheets + the API to get unlimited keyword ideas.
• Content idea generator – Get writing inspiration for your keyword theme.
• SEO writing assistant – Just focus on writing great content and the assistant will tell you, your SEO score.
• Rank checker – Check how well your content is ranking in Google (multi language support).